MTV
Embrace Equity ID
The Mission: Commission for MTV to translate the discourse of gender equality into a visceral, 15-second visual blast.
The Execution: Concept, Design, Modeling, MoCap, Animation.
To ensure anatomical truth, I used a Motion Capture suit, mapping my own physical experience of social identity directly into the character's movement. This is my embodied experience in 3D.
Client: MTV
Role: Director / Art Director / 3D Lead
Tech: ZBrush, Blender, Rokoko Motion Capture
Timeline: 2 Weeks (Concept to Delivery)
Agency // Pink Salt, @wearepinksaltmilan Creative Director // Beatrice Cardile @bcardile Head of Talent// Irene Pollini Giolai @irenepollinigiolai Executive Producer // Anna Caregnato @annakare Brand Image Assistant // Alina Lobanova @aloaloysius3D Artist & Creative Director // Nadiia Pliamko, @cirrusmin0r Motion Capture & Rig // Daniel Sherekin, @borodante Talent Agency // Pocko, @pocko Producer // Nick Collin, Pocko @pocko Music // Tale Music Classic Vault / BMGPM - 100%Trompette
Agency // Pink Salt, @wearepinksaltmilan Creative Director // Beatrice Cardile @bcardile Head of Talent// Irene Pollini Giolai @irenepollinigiolai Executive Producer // Anna Caregnato @annakare Brand Image Assistant // Alina Lobanova @aloaloysius3D Artist & Creative Director // Nadiia Pliamko, @cirrusmin0r Motion Capture & Rig // Daniel Sherekin, @borodante Talent Agency // Pocko, @pocko Producer // Nick Collin, Pocko @pocko Music // Tale Music Classic Vault / BMGPM - 100%Trompette