We were commissioned to make a video for MTV dedicated to International Women's Day. It was meant to be an uplifting reminder of the importance of women's fight for rights.
In 2 weeks, we delivered 19 variations of the video with different timings, fps, proportions, and logo animations.
Drafts to storyboard
Animation Process
Here Daniel talks about how he did the custom rigid body system for car physics simulation, advanced particle animation, and motion capture with Rokoko Smart Suit.
To animate the character, we used recordings of my movements. I wanted to round out the fantastic nature of the environment with the hyperrealism of gestures. Speaking about the context of the campaign, it was important to supplement the video with micro-movements of me as a woman who is impacted by a changing world.
Credits
Agency // Pink Salt, @wearepinksaltmilan
Creative Director // Beatrice Cardile @bcardile
Head of Talent// Irene Pollini Giolai @irenepollinigiolai
Executive Producer // Anna Caregnato @annakare
Brand Image Assistant // Alina Lobanova @aloaloysius
3D Artist & Creative Director // Nadiia Pliamko, @cirrusmin0r
Motion Capture, Animation & Rigging // Daniel Sherekin, @borodante
Talent Agency // Pocko, @pocko
Producer // Nick Collin, Pocko @pocko
Music // Tale Music Classic Vault / BMGPM - 100%Trompette