Fictional promo video of singer Aurora (electropop, folk, ethereal).
The audience and the singer herself are 20-30-year-old fantasy and anime lovers.
The audience and the singer herself are 20-30-year-old fantasy and anime lovers.
The challenge was to create a video that would captivate viewers from the first seconds, the length of the post's viewing on social networks, and attract a new audience.
Concept Development
I decided to develop a story about artificial pollination from my drawing from 21019.
I took my knight, upgraded him, and translated the entire narrative into the dimension of time and 3D.
This is the idea of constant transformations through pain to mercy. The anthropocentric metamorphoses in this narrative are merely an imitation of the grandeur and impartiality of natural processes.
Keywords to engage a new audience:
anime, fantasy, queer, unconditional love, harry potter, Frida Kahlo, Cottagecore fashion - English tea, cozy, romantic, Ophelia, meadow, adventure, middle age, feminism, power of woman, princess, ritual, unicorns, butterflies, stars, rainbows, roses, snakes, drops, tarot, moon, mushrooms, Alice, KNIGHT, manticore, beautiful masks, sleeping minotaur, aerial
Style guides
Animation pace
The camera in transitions between scenes is accelerated and connects scenes seamlessly.
Part 1 - camera speed is slower than the movement in the frame
Part 2 (after transformation) - the animation of objects is faster than the camera.
Gamut
After analyzing social media, music videos, the singer's modes of expression and messages, I put together a color palette:
Part 1 - cold, emerald, deep blue, turquoise
Part 2- beige, soil, sun, brass, bleaching, English red, earthy green
To avoid: artificial, tech, oversaturated/fluorescent, pink, lime.
The script
1. The camera moves around the garden on the inner ear island with the sleeping singer on the marimo bushes in the center of the dark hall of the head.
2. The long stems of the flower bed enclose her in a cage - they twist, forming DNA.
3. The camera moves up with the chain to the hole in the dome. The chain forms a snake. A snake flies out of a hole in the shape of an ear.
4. Flying out of Buddha's ear, the snake becomes a sprout, from which a heart emerges.
5. This triggers the knight-gardener. He turns around and stabs the bud with his spear.
6. The heart-bud opens. The snake-tubes of the sword pollinate the flower with pearls.
7. Pearls weigh down and push apart the ventricles of the heart. Aurora is visible in the flower.
8. Aurora wakes up, opens her eyes. And she herself turns into a warrior.
9. Screen with announcement text.
Moodboard with video references.
Blocking / Previz
Then I assembled the video from the primitives in Cinema 4D.
This is the most labor-intensive process.
After that, the animation can only change in minor details.
This is the most labor-intensive process.
After that, the animation can only change in minor details.
Assets
This is the final stage.
Here I transferred all the animations from Cinema 4D to Blender for faster rendering.
At this stage I create objects in Zbrush and immediately work on materials in Blender.
I set the light and create the environment. A
t the same time I create special effects and simulations.
